Agricultural Trade Hoppel-Skroch

Logo Design

For my brother, who started his own business selling livestock feed, I was commissioned to design a logo that reflects his work and lifestyle. Since he runs the business from home and his family runs a Haflinger horse breeding business and game management, it was a natural fit to incorporate these elements into the logo.

The design was specifically tailored to the target audience: farmers who are involved in the keeping, care, and breeding of wild and farm animals. To emphasize the high quality of the feed, I developed a logo that conveys professionalism, trust, and quality.

Particular emphasis was placed on ensuring the logo's versatility – both digital and analog. It works perfectly on workwear, packaging, and other promotional materials, thus strengthening the company's visual identity in the agricultural sector.