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Artsy Brew & Studio
Project type:
Marketing concept, corporate design
Date
March 2024
Location
Vienna
Marketing Concept & Corporate Design
The Artsy Brew & Studio combines the inspiring atmosphere of a café with a creative meeting place for designers and art lovers. For this unique concept, I developed a holistic marketing and creative concept that perfectly reflects the company's identity and vision.
The project includes:
- Offering & Positioning: A clearly defined brand essence that positions "Artsy Brew & Studio" as a place of creativity and exchange.
- USP & Brand Message: The development of a distinctive brand personality that combines design, enjoyment, and inspiration.
- Creative Concept: A coherent corporate design consisting of a logo, typography, color scheme, and imagery that reflects the character and uniqueness of the café.
This project demonstrates how thoughtful design can shape and inspire not only a brand but also a place.
