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firn Bonbon – Redesign
Project type:
Corporate design, packaging design, redesign
Date
Spring 2023
Location
Vienna
Corporate Design Redesign
As part of my graphic design studies, we were tasked with creating a fictitious redesign of an existing company or brand. I chose firn Bonbons – a traditional chocolate mint candy from Austria.
My goal was to give the brand a fresh, contemporary look without losing its identity. I retained the basic structure of the logo but modernized it with a more playful font to make it more appealing and youthful.
A particular focus was placed on redesigning the packaging: It should not only appeal to existing customers but also pique the interest of new target groups. Clear visual elements and typographic accents ensure that it is immediately recognizable that firn stands for high-quality chocolate mint candies from Austria.
The result is a redesign that combines tradition and modernity – familiar to existing customers and appealing to new ones.
