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Wagner Private Bank
Project type:
Corporate design
Date
May 2022
Location
Vienna
Corporate Design for a Private Bank
As part of my graphic design studies, developing a corporate design for a fictitious private bank was part of one of my assignments. The goal was to use the elephant – a symbol of strength, wisdom, and steadfastness – as the central element of the logo and to present it in an elegant, banking context.
The result is a timeless logo that exudes trust and stability and perfectly reflects the values of a private bank. In addition, a classic stylesheet was created that summarizes the most important design elements:
Corporate Font: The house font to be used for all communication media.
Color Scheme: A coordinated color concept that conveys seriousness and exclusivity.
Application Examples: Examples of how the corporate design can be used in practice.
The stylesheet serves as a compact guide for the future implementation of other graphic products to ensure a consistent brand appearance. A comprehensive brand manual could be created later for more detailed documentation.
